Anvil Watch is a brand identity design and a watch concept that is durable and wearable. It is meant to be worn in harsh conditions, such as outdoors and wood shops.
The design resembles a compass, and a concave face and the depth appeals to a user the appreciates the look of products that age over time. The watch can handle conditions that might scratch and damage it.
Like an old machine, rough use of the watch adds a patina over time, and the sapphire crystal face keeps the glass from being scratched. All this adds character and prestige to the product.
Ideation Sketching, Digital sketching, Illustrator rendering, 3D visualization,
CAD (Solid Works), Branding